Customer story
Launch-readiness sprint for a B2B product rollout
A simple file-based content workflow helped sales, product, and customer success coordinate launch material without conflicting changes.
The situation
Tern had launch assets scattered across documents, messages, and one-off pages. The bottleneck was not design. It was coordination.
The approach
The content model separated site-wide messaging from individual stories. That made it easy to update core copy in one place while publishing time-sensitive launch entries on their own cadence.
What the customer saw
- A clear CMS interface instead of frontmatter files.
- Predictable fields for title, excerpt, publish date, and outcomes.
- Immediate confidence that content changes would not break the site.
The demo site mirrors that shape so the CMS walkthrough feels concrete rather than hypothetical.